Political Disambiguation

I create compelling experiences that empower organizations, so they can address their most complex business challenges; people.

Design and Politics

To what extent does the visual design of political projects and businesses —as a form of representation— constitute regimes of truth that give a public voice to distinct communities under an identitarian formation? Through ethnographic research conducted during fall 2017, I observed how visual systems anchored in objects, such as First Game Attendance Certificates given to families gratis at Yankee Stadium, or Donald Trump’s iconic cap, produced communities and identities which are constantly re-articulated.

Prosumers —to use Alvin Toffler’s concept— that engaged in these identitarian practices reaffirmed this experience through social media by re-producing a common visual language.

Identity Production and Media Inequality

The National Commission for the Development of Indigenous Peoples (CDI), is the largest organization within the Mexican Federal Government in charge of protecting indigenous rights and inequality. Who is a mexican? What makes you mexican? We saw being different a strength for this new national identity. It was more than a branding insight, it was a clear political statement that influenced millions of people.

Mexico is diverse country, in culture and in languages, and ‘in on our differences,lays our commonalities’. If the nation strength is diversity, why racial and class discrimination is normalized? Why is media not doing any better to end the way indigenous people is portrayed?

When Retail Meets A.I., ‘Siri…What is Luxury?’

To introduce possibility in any organization is a difficult task. Because it requires to accept a new reality, one that may not align to ‘old values’ or heritage. A new reality that means ‘progress’, could make loyal consumers and business owners uncomfortable. But as new relationships are being re-negotiated (product + consumer) and technology as catalyst, the retail business is being challenged. Stores are becoming culture hubs and spaces for new experience, instead of being a simple transaction location.

Introducing new technology it is a political decision that brands have to deal everyday and they must have clarity when making this moves. On many cases, embracing craftsmanship is good and it pays a big reward, the question is, for how long? This is what I call the mutant insight.