Interview with CNN, 2009
As a transdisciplinary designer, I have a political approach towards my creative practice. By political I refer to the recognition of design processes as exercises of power; therefore, the individuals, communities, and stakeholders involved either directly or indirectly are crucial actors in the processes. I help clients to recognize first the scales, the systems and the limits of the problem and what might be the right size of the solution and its ethical, political and aesthetic implications.
Branding & Identity
Digital Product Design
Academia & Research
B.A. Graphic Design
Universidad de Monterrey
2002 – 2007
M.F.A. Transdisciplinary Design
Parsons School of Design
2016 – 2018
I started my career as a graphic designer in Monterrey, Mexico working at Danilo Black as a junior designer, collaborated with a variety of clients from editorial design and art direction for renewed national newspapers, to departmental stores and branding for local governments. Raised among a new young and talented generation of mexican designers inspired by european modernist movements. I was introduced into a whole new branding ideas and standards, soon my work outstanded and I was granted a fellowship in Washington, DC. Before moving to US, I also worked as a consultant for media agencies. Where I learned to work on fast paced environments, delivering exquisite design experiences and with high effectiveness on message delivery.
Design Strategist & Consultant
In Washington, D.C. I worked as a technology consultant for governments, politicians and educational institutions in both Mexico and the United States. Developed a wide range of experience in multi-cultural marketing and research, in consumer insights and consumer understanding. I created dozens of websites and mayor online communication strategies for elections over the world, including presidential campaigns for Colombia, Brazil and Ireland to mention some.
With wide understanding on media, culture, and technology challenges, I am able to approach Innovation Strategy from an interdisciplinary background in social and cultural analysis, along with training in art and technology.
Clients and Partnerships
Parsons School of Design
Design Research & Faculty
Government of Mexico
Design Business Research
Skills & Languages
Systems mapping (service)
Fluent Spanish and English
In search of clarity and truth to foster people and business potential.
Leveraging methods of ideation and inspiring creative teams.
Creating new visual languages and meaningful systems of communication.
Digital Strategy and Transformation
Human-centered design that delivers efficient experiences and value exquisite design.
Say Hola! ––
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